Powder Magazine has unveiled its cover design for the final edition and it’s a nod to the very first issue printed in 1972.
American skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back in 1972.
Powder announced in October that it would shut down publication of its magazine, website and social media channels on November 20, 2020, ending a run of nearly five decades. Subscribers to the magazine are expected to receive the final issue of the magazine in the coming days.
The photograph for the final issue of Powder is a throwback to the magazine’s debut issue, featuring veteran skier Karl Fostvedt in midair, set in silhouette against the backdrop of a sunny sky in the Wyoming backcountry near Jackson Hole, Wyoming. The magazine’s design team then took the imagery from the magazine’s debut edition and superimposed it behind Fostvedt, creating a homage to the magazine’s early days.
“Once we were notified this annual photo edition would be the final issue of the magazine, we knew we had to create something that would be a real tribute to Powder and its legacy,” said Director of Photography David Reddick. “I dug through our archives and found the first edition of the magazine and put it next to this shot from Nic, and there was just something there that made sense. That shot from Nic had an ethereal vibe to it and felt different from the other choices. There have been some Powder covers over my tenure that were just meant to be and created themselves, and I think this is one of them.”
Alegre’s shot was taken in February during the filming of the Teton Gravity Research film “Make Believe.” Alegre, Fostvedt, skier Kai Jones and TGR director and co-founder Todd Jones had largely wrapped filming for the day before Fostvedt noticed the wind kicking up and creating a surreal backdrop of sun and snow, and Fostvedy asked Alegre if he wanted to try one more shot before ending the day.
“We knew with the wind gusts and the sun that he would be perfectly backlit, so he just went for it, and that’s the cover shot,” said Alegre, who is based in Jackson Hole and was the first lead photographer in TGR’s history. “I’ve always had so much respect for all the athletes, photographers, designers and everyone who made Powder what it’s been for so long, and it’s an incredible honour to be featured on the cover. If an iconic magazine like Powder is going to go out, I’m glad to have the honour of the last cover shot. I just hope I did the magazine justice.”