March 13 is “A Day For Jake” to celebrate the legacy of Jake Burton Carpenter with free access to various resorts.
Burton Snowboard’s inaugural “A Day For Jake” event will take place on March 13 and will include free access to 13 resorts in the United States, Europe, Japan and Canada for snowboarders who pre-register at adayforjake.com. The event is to honour the life of company founder Jake Burton Carpenter who passed away from cancer last November at the age of 65.
In 1977, Carpenter established Burton Snowboards out of his barn in Vermont and dedicated the rest of his life to snowboarding. For the next 42 years, he pioneered the growth of snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow them on their slopes.
To celebrate his memory and legacy the first ever annual ‘A Day for Jake’ will take place on Friday, March 13th, 2020. Thirteen global resorts are taking part by offering free lift tickets to snowboarders who pre-register. They include:
- Cypress Mountain, Vancouver, Canada
- Boyne Mountain, Michigan, USA
- Summit at Snoqualmie, Washington, USA
- Big Sky Resort, Montana, USA
- Copper Mountain/Woodward Copper, Colorado, USA
- Boreal/Woodward Tahoe, California, USA
- Stratton Mountain, Vermont, USA
- Bear Mountain, California, USA
- Avoriaz, France
- Absolut Park, Flachauwinkl, Austria
- LAAX, Switzerland
- Madonna Di Campiglio, Italy
- Seki Onsen Resort, Nigata, Myoko, Japan
In a release the company says those who do not live near participating resorts are still invited to ride at the local hill local resort or mountains while wearing an armband or sticker available at Burton stores or at the event’s website.