We took a pair of Smartwool socks on our latest distribution run and wore them the entire time. Twenty seven days. A couple gazillion steps. One pair of socks. This is their story. By Darren Davidson.
Go far? Oh yeah. Feel good? Fo sho.
Every six months the folks at Kootenay Mountain Culture and Coast Mountain Culture magazines embark on one heck of a road trip. In an effort to thank the hundreds of shops, resorts, cafés and hovels that distribute KMC and CMC to tens of thousands of their customers every summer and winter, the magazine’s sales team delivers the latest issue — in person!
The entire trip takes about four weeks, covers roughly 6,000 kilometres from Vancouver to Portland to Whitefish to Calgary and involves a whole lotta walking, step climbing, loading dock lugging and more than a few puddles and pints.
This year we took a pair of Smartwool socks on the run. And wore them the entire time. Twenty seven days. A couple gazillion steps. One pair of socks. This is their story.
A journey of a thousands miles
starts with one step, right? Indeed.
One step. One sock...
...and a 1000 smiles
From Portland to Penticton to the
pounding surf of Vancouver Island,
Coast Mountain Culture made great
strides, thanks to Smartwool.
You meet all sorts on the road.
This rugby-playin' retailer
looked like he could use a
beer and a book.
Smartwool stripes go with anything.
Except this carpet.
From Nelson's Baker Street
to the Big Sky State to Banff,
Kootenay Mountain Culture
socks it to ‘em all.
The road less travelled.
Turns earned. A back-up pair of Smartwoolers
comes in handy at the hill.
Every sole needs a break. Test summary: After 6,000 kms,
27 days on the road and just one wash, our Smartwool socks
showed negligible signs of wear, kept their snug fit and
didn’t stink. We went far. And felt good. Thanks Smartwool!
A National Magazine Writing Award winner and longtime print and broadcast journalist, Darren made the jump to account manager when we launched Coast Mountain Culture in 2010. He’s also currently KMC‘s deputy editor. Darren has a strong editorial background as past a contributing editor for explore magazine and a freelance writer whose work has appeared in ...