Burton Snowboards has introduced a new evolution in snowboarding bindings. Called the Step On system, it allows shredders to quickly slap boot to binding and go. Here’s the beta.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and since then the company has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport. Over the years there have been hundreds of innovations and the latest to come from the company’s head office in Burlington, Vermont, is the Step On boot-to-binding connection system, which will hit retail locations this week.
According to Jake, who still owns the company with his wife Donna, it’s the quickest and most intuitive snowboarding boot-to-binding interface ever created. “Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On is the only thing I rode last season, and you won’t see me sitting down to strap in again.”
The design, development and R&D process was led by the in-house teams at Burton, which is located in Burlington, Vermont. It has three connection points (two by the toe and one at the heel) that offer unmatched security and board control by locking the boot to the binding. Other stand-out features include dual zone BOA®, the world’s fastest and most adjustable closure system, on the Step On™ boots. And, the Step On™ bindings are universally compatible with all current snowboard mounting systems including 4×4, 3D and The Channel.
The Step On men and women’s bindings retail for $249.95. Riders can choose between the men’s Ruler Step On boots ($299.95) and men’s Photon Step On boots ($399.95), or the women’s Limelight Step On boots ($299.95) and women’s Felix Step On boots ($369.95).